While working at Greatest Common Factory I designed some really unique out-of-home collateral for their client, The Salt Lick.
Creative Director: John Trahar, Copy Writer: Zach Rener, Producer: Joel Petit, Art Director/Designer: Richard Sanchez
My entire life I’ve past these signs countless times, so the time finally came when I could use them as inspiration for the billboard design below.
Growing up around classic cars it was always a given to see a ride badged out with the iconic black Texas license plate. Naturally, it was the inspiration behind the billboard below.
The Salt Lick also needed signage to be placed at DKR Memorial Stadium, where the Texas Longhorns play football. I carried on the same aesthetic as the above billboards but made them unique for DKR.
Below are some additional concepts that did not make the cut. However, they were exciting to make and I wanted to share.
