LaunchDarkly
LaunchDarkly Homepage A conceptual marketing homepage exploration focused on narrative framing, brand expression, and technical storytelling for a developer platform. Sr. Marketing Designer: Richard Sanchez Challenge LaunchDarkly’s platform was evolving from a feature flagging tool into a broader runtime control platform designed to manage features, releases, and AI behavior in production. The challenge was to […]
Union-164
Union 1:64 UNION 1:64 is a biannual diecast event in San Antonio for collectors, sellers, swappers, and newcomers alike. I developed the event poster to elevate its identity and visibility in Central Texas, helping attract statewide vendors and firmly establish the show in the diecast community. Illustrator/Graphic Designer: Richard Sanchez What informed the work The […]
Charbel Realty
Charbel Establishing clear, consistent visual identity options for a premium realtor. Sr. Graphic Designer: Richard Sanchez Challenge The client needed a sophisticated and trustworthy identity to elevate their presence in a very competitive real estate market. Their existing branding lacked the clarity, polish, and flexibility required to communicate their premium positioning. Solution With the goal […]
Articulate
Articulate I worked with Articulate’s design team as an individual contributor, expanding the illustration and systems library for the Resource Center and collaborating with two other design teams on projects across digital, print, and experiential campaigns. Role: Sr. Brand Designer/Illustrator (Contract) Clarity and speed for a growing Resource Center with a new image system Challenge […]
Hover Inc.
Hover Inc As a Senior Brand Designer at Hover, I played a key role in a dynamic marketing team, crafting visuals that improved metrics and resonated with our audience. Strategically showcasing our product’s innovative capabilities, the following are just a few examples of the impactful work I contributed to during my tenure. Sr. Brand Designer: […]
Thanks Danks
Thanks Danks Thanks Danks is a humble beef jerky operation based in Austin, Texas. I was approached to enhance their brand, aiming to attract established retailers and promote their healthy and delicious jerky. Art direction & design: Richard SanchezDeliverables: Logo, packaging, apparel, and collateral Logo inspiration The main inspirations for the logo were vintage butcher-shop […]
Equality Texas
Equality Texas Equality Texas champions full equality for LGBTQ Texans through political action, education, community organizing, and collaboration. In 2018, they enlisted Greatest Common Factory for a comprehensive rebranding initiative, encompassing a refreshed visual brand, a robust advocacy platform, and a new compelling voice. Creative director: John Trahar, Writer: Zach Rener, Director of Photography: Tyler […]
Empirical Foods
Empirical Foods Empirical is a major food distributor here in the US. Their mission is to provide safe, quality, and affordable food for everyone. While employed at Greatest Common Factory, I had the pleasure of art directing and designing every aspect of Empirical’s rebranding efforts. Art direction & design: Richard Sanchez (design, motion, stills, animation, […]
Rhodes Enterprises
Rhodes Enterprises Headquartered in McAllen, Texas, Rhodes is the largest and fastest growing mixed-use developer of master-planned communities in the Rio Grande Valley. They reached out to Cardigan Communications who then hired me to initiate all rebranding efforts from logos to website design. Design, UX/UI, Art Direction: Richard Sanchez Deliverables: Logo mark, logo, website, and assets. […]
Del Frisco’s Grille
Del Frisco’s Grille A client of Greatest Common Factory, Del Frisco’s Grille, is one of the country’s finest steak houses. I designed a three-email campaign promoting their new cocktails by utilizing my custom typography skills. I also created two wine bottle labels for their house wines. Creative Director: John Trahar, Writer: Zach Rener, Producer: Karen […]