Hover Inc.
Hover Inc As a Senior Brand Designer at Hover, I played a key role in a dynamic marketing team, crafting visuals that improved metrics and resonated with our audience. Strategically showcasing our product’s innovative capabilities, the following are just a few examples of the impactful work I contributed to during my tenure. Sr. Brand Designer: […]
Thanks Danks
Thanks Danks Thanks Danks is a humble beef jerky operation based in Austin, Texas. I was approached to enhance their brand, aiming to attract established retailers and promote their healthy and delicious jerky. Art direction & design: Richard SanchezDeliverables: Logo, packaging, apparel, and collateral Logo inspiration The main inspirations for the logo were vintage butcher-shop […]
Equality Texas
Equality Texas Equality Texas champions full equality for LGBTQ Texans through political action, education, community organizing, and collaboration. In 2018, they enlisted Greatest Common Factory for a comprehensive rebranding initiative, encompassing a refreshed visual brand, a robust advocacy platform, and a new compelling voice. Creative director: John Trahar, Writer: Zach Rener, Director of Photography: Tyler […]
Empirical Foods
Empirical Foods Empirical is a major food distributor here in the US. Their mission is to provide safe, quality, and affordable food for everyone. While employed at Greatest Common Factory, I had the pleasure of art directing and designing every aspect of Empirical’s rebranding efforts. Art direction & design: Richard Sanchez (design, motion, stills, animation, […]
Rhodes Enterprises
Rhodes Enterprises Headquartered in McAllen, Texas, Rhodes is the largest and fastest growing mixed-use developer of master-planned communities in the Rio Grande Valley. They reached out to Cardigan Communications who then hired me to initiate all rebranding efforts from logos to website design. Design, UX/UI, Art Direction: Richard Sanchez Deliverables: Logo mark, logo, website, and assets. […]
Del Frisco’s Grille
Del Frisco’s Grille A client of Greatest Common Factory, Del Frisco’s Grille, is one of the country’s finest steak houses. I designed a three-email campaign promoting their new cocktails by utilizing my custom typography skills. I also created two wine bottle labels for their house wines. Creative Director: John Trahar, Writer: Zach Rener, Producer: Karen […]
Jen’s
Jen’s Bolognese Jen’s is subsidiary of Empirical Foods. They specialize in ready-to-eat meat products such as bolognese sauce and sloppy Joe starters. This was a startup venture so they needed a logo, brand guidelines, and photography. Art direction & design: Richard Sanchez (design, stills, scouting photographers)Deliverables: Logos, Packaging, and Photos Creative director: John Trahar, Writer: […]
Tecovas
Tecovas Boots Tecovas is an Austin-based boot company. While working at Greatest Common Factory I was asked to art direct and design their 2018 catalog. Art direction & design: Richard Sanchez Creative director: John Trahar, Executive Producer: Karen Jacobs, Writer: Zach Rener, Director of Photography: Tyler Crelia, Photographer: Sean Murphy Photography Photographer: Sean MurphyArt Direction: […]
Dukes Baseball Club
Dukes Baseball Club The Dukes baseball club is a local men’s baseball team comprised of mostly dudes from Austin advertising agencies. They play in an amateur league with about five other teams. I helped with a logo, apparel, and other assets. Art direction & design: Richard SanchezDeliverables: Logo, apparel, and collateral Next Project Noble Valley […]
Noble Valley Meat Co.
Noble Valley Meat Co. Noble Valley Meat specializes in making lean ground beef. They provide wholesome, affordable, and delicious ground beef. They’re a subsidiary of Empirical Foods but needed to differentiate themselves from their parent company. This was achieved by creating a new brand that included messaging and design content. Art direction & design: Richard Sanchez […]