While employed at McGarrah-Jessee I worked on numerous YETI projects. One was the Colster can inserts
and the other a neon sign for their flagship store in Austin, Texas.
Executive Design Director: David Kampa, Writer: Sarah Weigl, Designer: Richard Sanchez
These fun little guys are supposed to go inside a YETI Colster can cooler as
a novelty item for collectors. These were supposed to be released in 2017 but
never were. I still enjoyed the projects and the challenge it presented.
YETI’s flagship store has a bar at the entrance so you can sit and “chill” or grab a cold one and shop. They wanted a neon sign that read “BRRRR” and “BAR” so we created a sign where the letter “A” blinks on and off. So depending on when you catch a glance it may read Brrr!
